Verizon said on Thursday it is pulling advertising on Facebook until the company “can create an acceptable solution that makes us comfortable.” 

A company spokesperson said the pause applies to both Facebook and Instagram. It comes as marketers including Ben & Jerry’s, Patagonia and REI have also said they plan to pause spend on the platforms. 

Last week, a group of six organizations called on Facebook advertisers to pause their spending on the social media platform during the month of July. The groups — the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense — asked “large Facebook advertisers to show they will not support a company that puts profit over safety.” 

“We have strict content policies in place and have zero tolerance when they are breached, we take action,” Verizon’s chief media officer John Nitti said in a statement. “We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners.”

The company’s announcement came after the 

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